Enhancing the user experience of booking a customized package on the Avataar skincare
An Evaluative Case Study on optimizing package customization experience for users of Avataar skincare app.
2023
Challenge
I wanted to work on a problem statement that would make us push my limits. and decided to go ahead with this problem statement for the following reasons
Due to the changes after the pandemic, people started majorly relying on online services for their day-to-day needs. felt that this behavioural shift would be exciting to study.
Since more people started using online platforms, felt that we could explore this area to improve the overall experience for users which would benefit the business.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.
The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
35%
Improved onboarding process
25%
Increase in user retention
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Conclusion
The StreamLine mobile banking app redesign successfully addressed the usability issues, resulting in a more intuitive and user-friendly experience. The improved UX/UI design led to increased user adoption, engagement, and satisfaction, demonstrating the value of a well-designed template for UX designers.
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