User Research report
In today's fast-paced world, acquiring new skills and knowledge has become a necessity for personal and professional growth. However, access to quality education often comes with challenges such as high costs, lack of accessibility, and limited personalized learning opportunities. Despite the availability of online courses and resources, many learners struggle to find flexible, cost-effective, and interactive ways to acquire skills tailored to their unique needs and schedules. Simultaneously, countless individuals possess valuable skills but lack platforms to share their knowledge in exchange for learning other skills. This untapped potential creates a gap in peer-to-peer learning opportunities.
E-commerce
Opportunity
To bridge this gap, a mobile application like SkillSwap can facilitate a structured, cost-effective, and interactive peer-to-peer learning experience. By leveraging technology, the platform can match users with complementary skills, promote community engagement, and provide an accessible avenue for personalized learning and teaching.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.
The improved onboarding process resulted in a 35% increase in new user adoption rates.
The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
35%
Improved onboarding process
25%
Increase in user retention
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Conclusion
The Skill Share app UI demonstrates a clean design with essential features clearly outlined, but there are opportunities for refinement to enhance usability and user engagement. Key areas like subscription plans, trial expiry notifications, and feature usage could benefit from better visual cues, tooltips, and simplified navigation. By addressing these minor design and accessibility issues, the app can significantly improve user understanding, engagement, and conversion rates from free to paid plans.
Focusing on intuitive onboarding, clear action prompts, and accessible design will help users maximize the app's features while boosting overall satisfaction.
Click here to view full and protype case study